Local Business Marketing in Edmonton: Real Success Stories
In today’s competitive landscape, small and medium-sized businesses (SMBs) are leveraging local business marketing in Edmonton to achieve remarkable growth. At Ringside Digital, we’ve collaborated with local businesses to implement tailored digital marketing strategies that deliver measurable results. Here are two success stories that highlight the impact of strategic digital marketing for SMBs.
Kucher Steel: Improving Online Visibility with Strategic SEO
Kucher Steel’s Challenge
Kucher Steel, a reputable steel fabrication company in Alberta, sought to improve its online visibility to attract more clients for services like pipeline repair sleeves and custom metal forming.
How We Tackled It
We rebuilt the website with SEO baked in from the ground up, establishing a strong technical foundation. From there, we launched a keyword-driven content strategy focused on local and industry-specific searches. This began with comprehensive keyword research to identify high-intent terms aligned with Kucher Steel’s services. We optimized on-page content, enhanced technical SEO elements, and implemented behavior tracking through GA4 to boost search rankings and drive deeper user engagement.
Outcomes That Prove Local Business Marketing in Edmonton Delivers
70.6 Achieved a 72.6% increase in organic visibility within Alberta.
Kucher Steel secured top 3 rankings for six industrial keywords, including “metal forming services” and “steel plate rolling,” each improving by 99 positions to rank #1. This strategic SEO enhancement led to increased user engagement, with the homepage receiving 616 organic clicks, a 2.33% click-through rate, and an average engagement time exceeding one minute.
“We couldn’t be happier. Sarra and the team at Ringside Digital really took the time to listen to our needs and concerns. They came back with a plan, and we were really excited to start work with them. It’s a nice feeling to work with a local business.”
— Kucher Steel
Delnor Restoration: Driving Leads with Google Ads
Delnor Restoration’s Challenge
Delnor Restoration aimed to expand its reach in mould remediation services by connecting with homeowners and property managers in urgent need of assistance.
Our Approach
We developed a targeted Google Ads campaign focusing on high-intent keywords such as “mould remediation Edmonton.” By creating a conversion-optimized landing page and continuously monitoring campaign performance, we ensured efficient ad spend and maximized lead generation.
Real Results from Local Business Marketing in Edmonton
227 Generated over 227 high-intent leads through calls and form submissions.
Delnor Restoration achieved a 13.03% conversion rate in their Google Ads campaign, significantly outperforming the industry average of 6.96% for search advertising. Additionally, they maintained a cost-per-click of $1.98 and a cost-per-lead of $13.17, both well below the average cost per lead of $66.69 across all industries. These metrics indicate a highly efficient campaign with a strong return on investment.
Sarra and her Team have been excellent to work with! They bring fresh ideas and great enthusiasm. We are excited to see our online marketing efforts turn into solid opportunities!
These case studies underscore how strategic digital marketing can drive tangible results for small and medium-sized businesses (SMBs). By enhancing organic search visibility and executing targeted ad campaigns, SMBs can achieve significant growth through digital marketing approaches.
Ready to Grow with Local Business Marketing in Edmonton?
At Ringside Digital, we’re committed to helping businesses navigate the digital landscape and achieve their marketing goals. Our expertise in Local Business Marketing in Edmonton ensures that your business connects effectively with the local community, driving engagement and growth. If you’re looking to elevate your digital marketing efforts, we’re here to assist you every step of the way.
