How Delnor Restoration Generated 227+ Leads with a High-Intent Google Ads Campaign
A 13% Conversion Rate, 1,500+ Clicks, and a Stronger Presence in Alberta’s Mould Remediation Market
The Numbers Behind the Growth
Between October 1, 2024 and April 9, 2025, Delnor Restoration’s Mould Remediation service gained serious traction — driving demand, delivering results, and helping more Albertans than ever before.
Thanks to a targeted Google Ads campaign led by Ringside Digital, Delnor Restoration generated:
13.03% Conversion Rate
Our focused landing page turned clicks into leads with a compelling message and clear CTA.
$1.98 Cost Per Click
Smart bidding and keyword optimization kept CPC below industry benchmarks.
990 Visits with Engagement
Visitors spent time exploring the page, a sign of meaningful interest and trust.
990 Visits
Averaging 36 seconds of engagement.
$13.17 Cost Per Lead
Each lead came in at just $13.17—an excellent return for a high-intent service.
The Challenge
Delnor Restoration, a respected Edmonton-based leader in emergency and environmental restoration, wanted to expand their reach in mould remediation. Mould is a serious issue — it can affect air quality, damage property, and pose health risks. But the challenge? Reaching people when they need help right now.
Delnor needed a campaign that would connect with homeowners, business owners, and property managers the moment they searched for urgent support —while reinforcing Delnor Restoration’s long-standing reputation for trust and local expertise.
The Solution
1
Targeted Search Ads
Created tightly targeted search ads around high-intent keywords like “mould remediation Edmonton” and “remove black mould.”
2
Conversion-optimized Landing Page
Directed traffic to a conversion-optimized landing page customized to mould remediation, ensuring a smooth user journey and strong calls-to-action.
3
Monitored Performance Closely
Monitored performance closely — adjusting bids, keywords, and creative in real time to keep costs low and conversions high, with bi-weekly client check-ins to ensure lead quality remained strong.
4
Kept Communication Open
Kept communication open with Delnor, using transparent data and collaborative decision-making to pivot and optimize quickly.
A Campaign Built on Shared Values and Community Impact
The campaign was rooted in Ringside Digital’s values: Boldness in strategy, Partnership in execution, and a deep commitment to Community through meaningful, results-driven work.
The Results
The Numbers Speak for Themselves:
- 1,515+ ad clicks drove targeted traffic to Delnor’s site
- 227+ key leads were generated — including direct phone calls and contact form submissions
- The mould remediation page converted at 13.03% — meaning 1 in every 8 visitors reached out for help
- Average cost-per-click was just $1.98, making this a highly cost-efficient campaign
- Cost per lead (CPL) came in at $13.17, based on $2,997.65 in ad spend and 227+ tracked leads — far below industry benchmarks
- Sessions on the landing page totaled 990, with strong engagement (36-second average)
This wasn’t just a win in numbers — it was a win for Alberta. The campaign proved that smart targeting and ongoing optimization can stretch every dollar and drive meaningful results.
Delnor’s Growth = Safer Homes + New Jobs
More mould problems solved. More homes protected. More jobs created as Delnor’s service demand expanded. It’s exactly what Ringside Digital loves to see: growth that creates real, local impact.
Why It Matters
Delnor Restoration is more than a business — they’re a local cornerstone. Every new client helps them create jobs, invest in local talent, and build safer communities. Their growth in mould remediation means they can help more people — faster, better, and at scale.
And that’s where our missions aligned. With each form submission or call, Delnor wasn’t just landing a job — they were protecting families, restoring buildings, and strengthening Alberta’s economy. Ringside Digital was proud to support that mission through precise, data-led marketing that respected every dollar spent.
“This campaign exemplifies how a bold, community-driven approach to digital marketing can yield outstanding results. We’re proud to have partnered with Delnor Restoration in their mission to build a safer, stronger Alberta.”
— The Ringside Digital Team
Ready to Grow With Purpose?
Delnor’s story shows what’s possible when strategic marketing meets a bold local business. If you’re ready to get more leads, scale your impact, and support your community — Ringside Digital is in your corner.
